Pricing in LATAM

For most South American businesses, the year does not truly begin in January, it begins in March. Summer holidays, Carnival season and peak tourism slow down B2B activity across much of the region. While annual budgets are typically defined in December, decision-making urgency often remains low until the final week of February or the first week of March. For international companies looking to enter or scale in South America, this timing dynamic is critical...

Price is often seen as the fastest way to win market share in Latin America. For electronics brands entering the region, this assumption can be misleading. In 2026, pricing strategy has become one of the most complex, and misunderstood, elements of market entry in LATAM...