MCC Consulting

Price is often seen as the fastest way to win market share in Latin America. For electronics brands entering the region, this assumption can be misleading. In 2026, pricing strategy has become one of the most complex, and misunderstood, elements of market entry in LATAM...

For years, many Chinese and Asian brands in consumer electronics, TVs and home appliances viewed Latin America as a secondary market. In 2026, that mindset has clearly shifted. Today, LATAM is not only buying more technology, consumers are choosing, comparing and demanding more. This change has forced brands entering the region to do something essential: stop thinking purely in terms of volume and start thinking about people, habits and trust...

Many international companies entering Latin America proudly report early wins: fast distribution expansion, increasing sell-in volumes, and growing market share. From HQ dashboards, the expansion appears successful. Yet behind these numbers, a more dangerous reality often unfolds what we call: the Profitability trap. The Profitability trap occurs when companies capture market share while silently bleeding margin due to uncontrolled variable costs, rebates, discounts, and commercial...