THE OPTIMIZER
Distributor Truth Audit
We conduct an independent forensic verification of your active distribution channels, cross-referencing official customs import records against distributor reports, auditing market coverage, and delivering an unvarnished compliance verdict.
📋 SCOPE SUMMARY
Real sell-in vs. what the distributor reports to HQ
MRP/MAP compliance: price monitoring across all channels and platforms
Real geographic coverage vs. contractually committed territory
Distributor financial health signals and credit status
Grey market activity originating from distributor inventory
Competitive loyalty: analysis of rival brand prioritization signals
📦 WHAT YOU RECEIVE
Truth Audit Reconciliation Report: real import data vs. distributor-reported sell-in, by period and SKU
Distributor Health Scorecard: 6 dimensions scored 0-100 with traffic-light status
Real geographic coverage map vs. contracted territory
Executive recommendation: GO / RESTRUCTURE / EXIT with full financial justification
Channel Recovery Roadmap (if RESTRUCTURE applies)
WHY THIS TENDS MATTER (And when you can skip it)
💡
An erroneous contract renewal decision with an underperforming distributor can mean 12-24 additional months of lost market development and USD 200K–800K in additional misallocated commercial capital.