Commercial Architecture & Channel Design
We design the operating rules of your channel: territory structure, pricing governance, performance obligations, and conflict resolution protocols; then negotiate directly with your selected partners on your behalf.
📋 SCOPE SUMMARY
Territory structure and exclusivity design with performance-based revision conditions
MRP/MAP enforcement mechanisms with escalation protocols
Project registration protocol for B2B and institutional categories
Trade terms: payment, credit, volume rebates, marketing incentives, returns
Performance obligations: minimum purchases, sell-out targets, training commitments
📦 WHAT YOU RECEIVE
Executed commercial agreement, signed contract negotiated by MCC Corp on your behalf
Channel governance document: the channel's "operations manual"
Trade terms summary by partner and market
Partner onboarding checklist and 90-day activation plan
Performance obligation scorecard, ready for monthly use from Month 1
WHY THIS TENDS MATTER (And when you can skip it)
💡
Partners who receive no commercial governance framework systematically produce the same failure sequence in the first 18 months: pricing discipline erosion, inventory accumulation, grey market exposure. Channel price erosion, the most frequent result of absent commercial architecture, can represent 5–15 gross margin points lost. On USD 5M of LATAM revenue, that is USD 250K–750K of margin destroyed annually.