Why MCC / Regional Business Operator (RBO)

Built on the experience of running the business, not just advising it.

South America rewards sound commercial judgment and disciplined local execution. MCC draws on senior consumer technology leadership to help manufacturers enter, develop or regain control of the region.

Regional Business Operator (RBO) is MCC’s manufacturer-side commercial management model. We develop major retail accounts and coordinate approved local execution, while your headquarters retains strategic and financial control.

Explore Our Experience Talk to MCC

25+ years consumer technology leadership

Philips / TPV executive experience

South America, Brazil and Europe operating perspective

The difference is commercial accountability

We understand what is at stake on both sides of the expansion decision.

For the International Sales Manager, a new market must justify time, resources and internal confidence.

For HQ, it must become a controllable business with defensible economics.

As the manufacturer’s RBO, MCC reinforces the international manager’s local execution capacity while preserving HQ leadership, decision rights and financial approvals.

Credibility based on relevant experience

Three reasons the operating model is grounded in reality.

01 / MANUFACTURER PERSPECTIVE

We know the pressure behind the forecast.

Pricing, market share, revenue, margin, stock, trade investment and country profitability are executive responsibilities, not abstract consulting concepts.

02 / RETAIL REALITIES

We understand how retail decisions get made.

Major accounts need competitive price architecture, reliable supply, service commitments, local coordination and confidence that the category will sell through.

03 / CROSS-MARKET EXECUTION

We adapt the route, not the objective.

Country economics, importing arrangements, credit, product readiness and retailer capabilities differ. One rigid distribution formula rarely fits every market.

Consumer technology / Retail execution

Relevant executive track record

Manufacturer leadership across multiple operating environments.

MCC's leadership draws on prior senior commercial and executive responsibilities within Philips / TPV Technology, spanning Latin American display markets, business leadership in Brazil and European commercial operations. This experience informs MCC's current RBO operating approach.

Latin America commercial leadership

Regional display businesses, country-market development, major retail relationships and commercial performance.

Brazil operating leadership

Country executive responsibility, competitive positioning, route-to-market execution and business performance.

European manufacturer perspective

International business management and experience coordinating commercial objectives across different market environments.

These credentials describe prior executive career experience. They are not presented as current MCC client engagements or endorsements by former employers.

How experience translates into operating principles

Discipline that protects the business case.

The best expansion plan is not the most ambitious slide deck. It is the one that can withstand the commercial decisions required for launch, replenishment and scale.

01 / PRICE DISCIPLINE

Start with shelf-price economics.

Validate the full price waterfall before introducing an intermediary margin the category may not support.

02 / ACCOUNT OWNERSHIP

Sell into the accounts that matter.

Develop major retail relationships, negotiate, and follow through on listing and activation instead of relying on introductions alone.

03 / AFTER THE FIRST ORDER

Manage sell-out and replenishment.

Monitor market response, product availability, service issues and repeat-order readiness.

04 / DECISION RIGHTS

Keep headquarters in control.

Make recommendations and execute approved actions with explicit responsibility for local delivery.

A partner designed for the manufacturer

We reinforce your international team. We do not replace it.

The International Sales Manager remains the sponsor and leader of the market initiative. Under a defined RBO mandate, MCC provides senior local commercial management in South America and connects agreed execution to the manufacturer's priorities.

Understand Our Model

Manufacturer / HQ

Owns the brand, strategic policy, products, supply and approval of financial commitments.

International Sales Manager

Defines expansion priorities, maintains executive sponsorship and leads internal decisions.

MCC Corp.

Develops retail sales, manages agreed local actions and reports progress, issues and commercial evidence.

The practical advantage

What the manufacturer gains.

Senior local judgment

Commercial experience applied to day-to-day retail decisions.

Aligned incentives

Manufacturer-side representation rather than automatic inventory resale.

Governable execution

Visible priorities, responsibilities, reporting and decision points.

A path to scale

Expand on readiness and results rather than fixed overhead assumptions.

MCC PROFILE / LEADERSHIP + REGIONAL CAPABILITIESMANUFACTURER-SIDE EXECUTION

Executive experience. Operational accountability.

MCC combines senior corporate leadership with flexible regional execution capabilities. Our structure follows each manufacturer mandate, without presenting an office network we do not own.

EXECUTIVE LEADERSHIP

Marcos Contreras

Founder & Managing Director, MCC Corp.

Country and regional P&L leadership
Retail, channel, pricing and go-to-market execution
International commercial operations and cross-border teams

LATAMBRAZILEUROPE

More than 25 years in consumer technology. Prior experience, not presented as current client endorsements.

View professional background on LinkedIn ↗

OPERATIONS & PARTNER RELATIONSJosefina ContrerasHead of Operations & Partner Relations

REGIONAL CAPABILITIES / ACTIVATED BY MANDATE

A network of specialists, engaged by mandate

Market intelligence, price architecture, import requirements, retail development and after-sales coordination, assembled to fit the scope.

Retail and manufacturer perspective

Commercial judgment built on international manufacturer leadership and experience with major retail accounts.

Flexible regional execution

Country-specific support, partners and specialists selected according to the actual market and product needs.

One accountable commercial operator

Retail selling, launch follow-through, sell-out visibility and reporting under defined manufacturer approvals.

Specialist resources are engaged as required by each mandate, not represented as permanent MCC employees or MCC-owned offices.

Corporate Trust & Governance

Experienced leadership. Defined accountability. Manufacturer-side alignment.

MCC Corp. is the commercial identity of COMUTECH SpA, a Chilean company offering a Regional Business Operator (RBO) model for international manufacturers developing commercial operations in South America. Our approach is grounded in executive experience, clear operating responsibilities and disciplined coordination with the manufacturer's headquarters.

01 / CORPORATE ACCOUNTABILITY

Clear responsibilities

Each engagement defines its scope of work, responsible parties, decision rights, performance expectations and reporting arrangements.

02 / MANUFACTURER CONTROL

HQ retains authority

The manufacturer keeps authority over brand strategy, product supply, pricing approvals, credit policy and financial commitments. MCC executes the agreed local mandate within those boundaries.

03 / COMMERCIAL TRANSPARENCY

Visible execution

Account development, negotiations, launches, sell-out, inventory visibility, service coordination and replenishment follow agreed reporting and review processes. Data availability and responsibilities are defined for each mandate.

04 / PROFESSIONAL CONDUCT

Confidentiality and conflicts

MCC treats commercial information as confidential and addresses potential conflicts of interest, category restrictions and confidentiality obligations through the applicable agreements.

A defined operating relationship

A Regional Business Operator (RBO) mandate is not an open-ended delegation of authority. It defines the markets and categories covered, the responsibilities assigned to MCC, the manufacturer's approval rights, compensation arrangements and mechanisms for reviewing performance and continuation. Progress is evaluated against agreed milestones and operating evidence, not promises of guaranteed sales.

Your brand. Your decisions. Our accountable local execution.

The next conversation

Put experienced commercial execution behind your South America strategy.

Start with the opportunity, your team's current capabilities and the economics of the category. Then determine what local responsibility is worth taking on.

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